Friday, July 15, 2011

Friday Night Marketing News from Mediapost

Click & read:

by Karl Greenberg
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's Jim Farley said. "That was a rewarding discovery for me as a leader -- that marketing tactics and product strategy can be totally different." ...Read the whole story >>
by Karl Greenberg
"People are doing their pre-shopping, looking at Web coupons, circulars, ratings and reviews, friends' suggestions, emails, etc., and they are doing that not only on computers, but when they are in stores, as well. They are using cell phones and mobile devices to check reviews, to Yelp, get coupons, post reviews, and talk smack about the experiences they have just had with salespeople." ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
The food, advertising, media and restaurant industries, now formally cooperating in a "Sensible Food Policy Coalition," have launched a multi-pronged campaign to scuttle the nutritional guidelines laid out by the FTC and three other government agencies comprising the Interagency Working Group ...Read the whole story >>
by Aaron Baar
"We're on the slow climb [up]," Fiona O'Donnell, senior analyst at Mintel, tells Marketing Daily. "I don't know if that means we're heading for a big dip. Because there have been a lot of innovative, new rides introduced, people still want to go to theme parks." ...Read the whole story >>
by Karl Greenberg
Domino's Pizza reinvented itself with customers by integrating social media into its public branding. The digital national campaign, which pushed for corporate transparency, clicked. The company also pushed its online ordering platform, resulting in higher profits. ...Read the whole story >>
by Wayne Friedman
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominated for an Emmy Award. He was followed by the Old Spice spot, as well as Subaru and Nissan ads. ...Read the whole story >>

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