Sunday, July 10, 2011

The Press


You never know what you might have a microphone & camera shoved in your face.

Well, if you want that to happen, I'll have a tip for you after the Sunday Seth:

How to be interviewed

The explosion of media channels and public events means that more people are being interviewed about more topics than ever before. It might even happen to you... and soon.

  1. They call it giving an interview, not taking one, and for good reason. If you're not eager to share your perspective, don't bother showing up.
  2. Questions shouldn't be taken literally. The purpose of the question is to give you a chance to talk about something you care about. The audience wants to hear what you have to say, and if the question isn't right on point, answer a different one instead.
  3. In all but the most formal media settings, it's totally appropriate to talk with the interviewer in advance, to give her some clues about what you're interested in discussing. It makes you both look good.Link
  4. The interviewer is not your friend, and everything you say is on the record. If you don't want it to be in print, don't say it.
  5. If you get asked the same question from interview to interview, there's probably a good reason. Saying, "I get asked that question all the time," and then grimacing in pain is disrespectful to the interviewer and the audience. See rule 1.
  6. If your answers aren't interesting, exciting or engaging, that's your fault, not the interviewer's. See rule 2.
Recently while having dinner with some Twitter friends, HARO was mentioned.

I used to subscribe, quit for awhile, but am doing it again. Click here.

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