It's Now or Never

Good Advice from Art Sobczak:

Urgency Sells

A study by the University of Illinois shows how adding urgency to your presentation can increase your sales. In the study, shoppers typically picked up three or four cans of soup when grocery shopping, when the store displayed a sign reading, “79 cents per can—no limit per person.” But when the sign was changed to read, “79 cents—limit 9 per person,” customers bought twice as many ... an average of seven cans each. And they bought more whether or not the soup's price reflected a discount.

Think about how you can use the power of urgency. Do you have a limit, a deadline, a limited supply, or anything exclusive about your product or service? If so, use it.

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