Thursday, April 21, 2011

Do You Need An Oscar to Create a Commercial?

Lot's of news in the Thursday night update of Marketing News from Mediapost:

by Karlene Lukovitz
"The King's Speech" winner films 60-second live-action features set in the mid-1600s and featuring the Diageo brand's swashbuckling mascot. The creative is undoubtedly among the brand's most expensive, as well as unusual, to date. ...Read the whole story >>
by Karl Greenberg
Cadillac is bolstering its marketing program with a tripartite grassroots and experiential program designed to get consumers into its vehicles and re-tool their idea of what Cadillac means. The three elements of the program are golf clinics, a culinary tour and track-based racing events. ...Read the whole story >>
by Karl Greenberg
Nissan's Leaf electric car will continue as the automaker's halo vehicle, but other Nissan cars will also get the spotlight in spots featuring voiceovers from Robert Downey. Jr. And Leaf itself has a hilarious new spot coming. ...Read the whole story >>
by Tanya Irwin
Cash back ranks among the most important rewards sought by consumers shopping for a new credit card, according to a study from comScore. More than 20% of consumers reported shopping for a new credit card in the past year, with that number rising to 34% among consumers who self-identify as being optimistic about the improving economy. ...Read the whole story >>
by Sarah Mahoney
Our reviewer looks at three new books: Look At More by Andy Stefanovich, Kama Sense Marketing: A Love Affair with your Customers by Jacob Levy, and Killing Giants: 10 Strategies to Topple the Goliath in your Industry by Stephen Denny. She keeps the potshots to a minimum. ...Read the whole story >>

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