Friday, April 22, 2011

American Express=Not Just for the Snobs Anymore

Ok, so I've never had an American Express Card.

I really don't care or want one.

But I do recall when American Express was still a status symbol.

Not anymore, if they are teaming up with Facebook.

That and other stories in the Friday night Marketing News from Mediapost:

by Tanya Irwin
American Express Open and Facebook are partnering for a contest targeting small business owners. The "Facebook Big Break for Small Business" aims to help transform the way small businesses use Facebook to connect and engage with customers. Business owners can enter to win an all-expense paid trip to Facebook headquarters for a two-day "boot camp" and a $20,000 cash prize ...Read the whole story >>
by Karlene Lukovitz
After a successful first run last year, Kraft Foods' Barnum's Animals Crackers brand is expanding a cause-related promotion with partner Lilly Pulitzer. This year, 1.5 million boxes are being distributed in Pulitzer-branded outlets. Barnum's will make a donation ) to the Urban Arts Partnership, reflecting the Pulitzer brand's 2011 "Lily Loves the Arts" theme. ...Read the whole story >>
by Sarah Mahoney
Melissa Abbott, director of culinary insights for the Hartman Group, says government changes in the food pyramid don't impact consumers directly, but filter down to them through changes by food marketers. Instore education doesn't work, either. Advice? "Focus on the whole food, not just the ingredients." ...Read the whole story >>
by Karl Greenberg
Porsche execs talk about steering through the recession and the company's new "Everyday Magic" campaign, including "swarming" media and product integration with cable's Speed and History. ...Read the whole story >>

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