Tuesday, April 19, 2011

Cars, Planes, and Subs (the kind you eat)

The Tuesday night Marketing Update from Mediapost:

by Karl Greenberg
BMW has big plans for New York. The company, which a couple of weeks ago launched its BMW venture-capital program in the city, will spend $60 million to revamp its dealership on the West Side and build a new Mini store nearby. Both will be sustainability showcases. ...Read the whole story >>
by Tanya Irwin
The tourism ministry conducted a reality TV-style nationwide search to identify and send American travelers who had always wanted to go to Israel. A family of four from Texas and a couple from New York were chosen from the nearly 600 applications to go to Israel for 14 days, all the while sharing their daily experiences through written updates, videos and photographs. ...Read the whole story >>
by Karlene Lukovitz
The reductions, achieved in stages, required working with bread, meat and other ingredients vendors, testing to ensure that the sandwiches' "flavor profiles" continued to meet consumers' expectations, and vendor ramp-up to supply sufficient, lower-sodium products for the chain. ...Read the whole story >>
by Sarah Mahoney
Earlier this year, the company formed a strategic alliance with Bulgari, and says it made gains via its TAG Heuer line, which strengthened its Carrera collection; Zenith, Hublot, and Chaumet. It also says its De Beers made significant progress in both Asia and the U.S. ...Read the whole story >>
by Karl Greenberg
VW's global head of marketing, Luca de Meo, said that the new design is more masculine, more sports car-like and reflects Volkswagen's desire to make it a huge seller not just in its core market -- the U.S. -- but also in Asia and Europe ...Read the whole story >>

Sphere: Related Content

No comments: