Marketing News from Mediapost:
Automotive
by Karl Greenberg Tony DiSalle, VP marketing at Buick, said the company's new campaign on NCAA basketball has increased Web traffic to buick.com to its highest level -- up 24% and "driven by offline activation of our partnership with the NCAA." He says the partnership will continue around Lacrosse championships, and college football this fall. ...Read the whole story >>
Retail
by Sarah Mahoney
As thousands of companies try to link their marketing messages to Earth Day, scheduled this year for April 22, a new study from OgilvyEarth finds that the vast majority aren't having any impact on consumer behavior. ...Read the whole story >>
Food
by Karlene Lukovitz As Earth Day approaches, Starbucks is repeating its offer to give any customer who brings a reusable mug or tumbler into its stores a free brewed coffee or tea (hot or iced) on April 22. Customers can also buy a branded container for 20% off on Earth Day. ...Read the whole story >>
Research
by Tanya Irwin
Broken down to the individual, the "2011 Forecast of U.S. Consumer Loyalty Program Points Value" study finds that the average household that is active in loyalty programs earns $622 a year, but does not redeem $205 of those rewards. ...Read the whole story >>
Automotive
by Karl Greenberg Linda Marshall is new to the automotive business, but not to the idea of customer service. Marshall, who became president of OnStar in February, has spent 25 years in the telecom business for companies like Verizon, Sprint and Nextel. "I've always been customer-focused," says the new head of the GM communications and telematics division. ...Read the whole story >>
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