Wednesday, March 02, 2011

Wednesday Night Marketing News from Mediapost

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by Tanya Irwin
The combined wasted dollars spent by both JCPenney and Stella Artois indicate that advertisers need to do a better job of testing, especially ads debuting during the high-priced media buy of big events, says Ace Metrix's Peter Daboll, adding that the Stella Artois ad also shows that using a celebrity does not ensure an ad hit. ...Read the whole story >>
by Karl Greenberg
The automaker posted a 50% jump in sales last month, with 207,028 deliveries of Buick, GMC, Chevrolet and Cadillac. Retail sales alone were up 70%, which the company says is the highest year-over-year gain in its history. In the first two months this year, GM's total sales have risen 36%, with the retail portion of that up 52%. ...Read the whole story >>
by Aaron Baar
"We're seeing the momentum our business has gained with the explosion of smartphones; it's fueling the growth in our subscriber base," John Irwin, president of Rhapsody, tells Marketing Daily. "This is the right time to raise the awareness of the value that on-demand music can bring to the music fan." ...Read the whole story >>
by Sarah Mahoney
Add Best Buy to the list of big-box retailers looking to jump-start home appliance sales. The Minneapolis-based chain is upping the ante on such competitors as Lowe's, Sears, and Home Depot, and says it is now offering free delivery, haul-away, and no-interest financing on all its home appliance purchases. ...Read the whole story >>
by Karl Greenberg
Nissan Motor's luxury division Infiniti used its Tuesday press conference at the Geneva Auto Show both to show a concept vehicle and to roll out a global brand strategy. Under the wraps was a car called Etherea, a harbinger of where Infiniti design is headed. ...Read the whole story >>
by Karlene Lukovitz
More than two-thirds (66%) of restaurant diners confirm that they are interested in healthier breakfast options, according to Mintel. Further, regardless of the day of the week, two-fifths of consumers who eat breakfast out say that healthy breakfast options are the "most important" factor in selecting a breakfast venue. < ...Read the whole story >>

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