Thursday, March 03, 2011

Thursday Night Marketing News from Mediapost

Our nightly wrap up. Click & Read:

by Karlene Lukovitz
Coca-Cola's decision to full-out acquire Honest Tea (it acquired 40% in February 2008, for $43 million) clearly means that the former sees substantial benefit in continuing to provide the organic tea maker with the formidable distribution and other resources at its disposal to help drive continued growth. ...Read the whole story >>
by Sarah Mahoney
Valassis owns, and News America owns, both leading digital coupon sites. The intention is to make both sites more robust, John Lieblang, president of Valassis Digital Media, tells Marketing Daily, greatly expanding the number of coupons available to consumers. ...Read the whole story >>
by Aaron Baar
The council, a division of the National Fisheries Institute, is embarking on a month-long campaign to place ads in nearly 1,000 health clubs in 20 markets promoting "Tuna the Wonderfish." The effort, financed in large part by the three major tuna brands (Bumble Bee, Chicken of the Sea and StarKist). ...Read the whole story >>
by Karl Greenberg
The firm said General Motors and Nissan showed the biggest year-over-year boosts in incentives among the top six automakers and that leases constituted about a quarter of new car transactions, making it the highest month for lease penetration since November 2005, when nearly a third of transactions were leases. ...Read the whole story >>
Financial Services
by Tanya Irwin
Having calculators or a few content articles about the home-buying process is no longer a viable strategy for mortgage lender websites. Bank of America, Chase and PNC have raised the bar with new tools, positioning those lenders as a "trusted partner" throughout the process, according to a report from Change Sciences Group. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Castrol is continuing its partnership with the FLW Outdoors tournament fishing organization for the 10th season. FLW Outdoors is the largest fishing tournament organization in the world, offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. ...Read the whole story >>

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