Monday, February 28, 2011

Monday Night Marketing News from Mediapost

It's Real Simple.

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by Karlene Lukovitz
The latest twist: a "Happiness Truck" -- a Coke delivery truck converted into a mobile vending machine that dispenses free Coke and other unexpected prizes, such as surfboards and inflatable toys. ...Read the whole story >>
by Sarah Mahoney
New research from the National Retail Federation shows that Americans aren't just spending again, they're embracing many of the little luxuries they shunned during the worst of the recession -- like trips to the salon and the occasional jaunt to Applebee's. ...Read the whole story >>
by Karl Greenberg
The title partner, for the third year, is financial firm BNP Paribas. It will hold a VIP reception at the Garden for 900 guests (up from 500 last year), including appearances by the players. The company has been running signage in Times Square, on New York City buses, taxis and in Metro North trains. ...Read the whole story >>
Financial Services
by Tanya Irwin
National financial services firms continue to suffer from an enormous consumer trust deficit, according to Edelman. Despite some recovery in the U.S. economy, nearly half of Individual Investors trusted financial services companies less in 2010 vs. 2009. ...Read the whole story >>
Packaged Goods
by Aaron Baar
The Dove Close-Up Challenge encourages women to submit a 60-second video explaining why they are ready and deserve a close-up. The winner will receive an all-expenses-paid trip to Los Angeles for the full "Dancing With the Stars" experience. ...Read the whole story >>
by Karl Greenberg
The report's analysts tried to tease out the differences between generation-defining attitudes and those reflecting the joie de vivre of youth. What they found was that, when the lighthearted quality of youth is extracted from cohort survey responses, sanguine feelings about the future fade year by year, from the young end to the older side of the generational bracket. ...Read the whole story >>

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