Tuesday, March 01, 2011

Tuesday Night Marketing News from Mediapost

Click & Read...

by Karl Greenberg
Lexus this week launches its biggest campaign in years. The effort is the full-court press for the new CT 200h, which Lexus has been teasing for several months now with grassroots efforts and Web programs. ...Read the whole story >>
by Aaron Baar
"Mobile phones, particularly smartphones, are bringing video game play to the masses in ways that nothing else previously has done. You've been able to play games on your computer for 25 or 30 years, but they're not things that are with you constantly. Mobile phones are making the average consumer a video game player and purchaser." ...Read the whole story >>
by Karlene Lukovitz
McDonald's is employing a cause-related promotion on Foursquare to promote its new McCafe Shake, while Dunkin' Donuts is running a Twitter-based giveaway to promote a new Big 'N Toasty Breakfast Sandwich. ...Read the whole story >>
by Tanya Irwin
In the past, employees have been shown picking customers up or opening doors for customers, said Patrick Farrell, vice president of marketing and communications for Enterprise Holdings. "This is our first campaign featuring our employees as speaking talent," Farrell tells Marketing Daily. ...Read the whole story >>
by Sarah Mahoney
It's enough to get you tapping the toes of your Dutch wooden shoes: Nordstrom and Disney Consumer Products are introducing a limited-edition collection of children's clothing to celebrate the 45th birthday of the "It's a Small World" attraction at Disneyland. ...Read the whole story >>
by Karl Greenberg
It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric vehicles coming down the pike. The effort includes a social media program called "Activate the Future" and a real-world test-drive program for ActiveE, an electric car that presages the first such car, the BMW i3 car, due to market in 2013. ...Read the whole story >>

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