Friday, March 04, 2011

Friday Night Marketing News from Mediapost

Just because it's the weekend, we don't rest at ScLoHo's Collective Wisdom.

Saturday at 6am a Sales Tip, Harvey Mackay's thoughts on Advertising at noon, and our Classic Ad of the Month at 6pm.

Sunday starts with another Sales Tip at 6am, because we do one every day of every year. Then at noon, a lesson from the Girl Scouts and our weekly Sunday Seth Godin thought starter to get you ready for Monday.

Now, you can click and read the wrap up:

by Tanya Irwin
"We've done a great deal of research to uncover 10 key markets that drive over 50% of revenue," Lee tells Marketing Daily. "We know that our guests are not only traveling for business, but for leisure, often with their families. Now we have insight into psychographics, attitudes and behaviors and actual likes and dislikes that informed our targeting strategy." ...Read the whole story >>
by Sarah Mahoney
It seems that consumers spent February doing something retailers love to see -- not just shopping but also shopping steadily, with retail sales gaining in just about every type of store. That will to spend is especially welcome, experts say, since it means people ignored disruptive winter storms and rapidly rising fuel prices to do so. ...Read the whole story >>
by Karl Greenberg
Chevrolet will have a roster of events and programs at the South by Southwest festival in Austin, Tex. next week. This is the second year for Chevrolet as a "Super Sponsor" of the high-tech film, music, digital and arts event. The automaker will show off its panoply of in-vehicle gadgetry and serve as shuttle service for attendees. ...Read the whole story >>
by Karl Greenberg
Tres Generaciones Tequila has signed a long-term partnership with retired boxer, future hall of famer, and president of Golden Boy Promotions, Oscar de la Hoya, who will act as a business partner and brand ambassador for the premium tequila. ...Read the whole story >>
Packaged Goods
by Nina Lentini
The multi-market digital and on-site activations will include Nivea's sponsorship of Rihanna's upcoming "Loud" tour in the U.S. and Europe. The multi-city tour will include fan engagement through Nivea- and Rihanna-owned social media channels and will feature various Nivea-branded activations. ...Read the whole story >>
by David Goetzl
While Netflix continues to add opportunities to stream TV episodes, Redbox may stick with films as it launches its subscription-based digital service, expected later this year ...Read the whole story >>

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