Wednesday, January 19, 2011

Wednesday Night Marketing News from Mediapost

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by Karl Greenberg
"Our sense is they came out pretty well in that it could have been a lot worse," says Jack Nerad. "Had this happened in the midst of a real important introduction, it would have been much worse. But last year was a fairly fallow time for them in terms of their product cycle, but it was for everyone else. So if you are going to have a bad time, it might as well be when everyone is in the barrel as well." ...Read the whole story >>
by Sarah Mahoney
Turns out that while consumers find lots of advertising annoying, they actually like posters displayed in malls -- especially if it is a photo that includes a human face. A new study from EYE, a mall media specialist, found that even the second time shoppers passed a display, 47.8% took a second look. ...Read the whole story >>
by Aaron Baar
The new ad campaign, which was created to coincide with seekers' New Year's resolutions to find new jobs, positions as a site that will make applicants more attractive to potential employers. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
A new study from the U.S. Government Accountability Office concludes that the Food and Drug Administration needs expanded authority to investigate "structure/function" claims on food labels -- specifically, the ability to compel companies to turn over the evidence they have used to substantiate such claims' scientific validity. ...Read the whole story >>
by Karlene Lukovitz
Now through Feb. 13, members of the region's Coca-Cola Park loyalty club can play games and receive daily lottery numbers that may translate to winning prizes, including free drinks, digital goods, a Toshiba television -- plus chances to be the winner of the big prize: ¥1 million (about $12,000) in cash. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
"Our results support the notion of a content-related effect of cigarette advertisements and underlines the specificity of the relationship between tobacco marketing and teen smoking," the authors write. "Exposure to cigarette advertisements but not other advertisements is associated with smoking initiation." ...Read the whole story >>
by Karl Greenberg
The ANA action comes a month and a half after the FTC backed a proposal that would let consumers choose whether to have their online behavior monitored. The commission advocated a framework for consumer data use by marketers, advertisers and others, including things like a simple, consumer-controlled means of activating a "do not track" function. ...Read the whole story >>

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