Thursday, January 20, 2011

Thursday Night Marketing News from Mediapost

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by Karlene Lukovitz
In one of many efforts designed to generate maximum awareness and engagement with the latest stage of the Oreo Double Stuf Racing League (DSRL) campaign, the brand is this week staging two live "flash" events in Boston and Los Angeles -- respectively featuring basketball legend Shaquille O'Neal and speed-skating gold medalist Apolo Ohno. ...Read the whole story >>
by Sarah Mahoney
Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnicom that represents such brands as PepsiCo, Hershey, Clorox and 7-Eleven, thinks brands need to work even harder. Top of the list? Better insights in the way women think and shop. ...Read the whole story >>
Financial Services
by Tanya Irwin
The new ads join two other active campaigns -- "Welcome to Scottrade," in which Scottrade is portrayed as a community where the residents are knowledgeable and engaged investors who enjoy strategizing, trading and learning more about investing, and "Don't Go," which features the entertaining poor-customer-service antics of Chad Ridgeway. ...Read the whole story >>
by Karl Greenberg
The inaugural "Hockey Day in America" program on Feb. 20 comprises four NHL games at Millennium Park's outdoor ice rink in Chicago, and NBC-produced features about hockey culture in the U.S. The special has features on such topics as OCD hockey parents, "celebrity" hockey played by actors and producers in Los Angeles, and inner-city hockey in Washington, D.C. ...Read the whole story >>
by Aaron Baar
The device, which will be available in the United States on March 27, allows users three-dimensional gaming without the requirement of glasses or visual assistance. According to the company, the top screen of the device displaying three-dimensional images gives the characters and the game space added depth. ...Read the whole story >>
by Karl Greenberg
Perry will now be charged with keeping Chevrolet, Buick, GMC and Cadillac brands in their respective "swim lanes" (to use one of Ewanick's terms). Replacing him at Chevrolet will be Rick Scheidt, currently executive director of Chevrolet product marketing. ...Read the whole story >>
Financial Services
by Karlene Lukovitz
The new channel -- a moneymaker for banks that's reportedly working extremely well for participating marketers -- generates ads, most often associated with discount and coupon offers, that appear in online debit card activity statements. The ads are based on a user's debit card transactions, and don't necessarily come from a company from which the consumer has purchased. ...Read the whole story >>

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