Monday, January 17, 2011

Monday Night #Marketing News from Mediapost

Click & Read:

by Aaron Baar
"Microsoft is investing in the Golden Globe ads to reach a broad and engaged audience," Kim Stocks, director of corporate communications for Microsoft, tells Marketing Daily. "As the company continues to increase our consumer portfolio, we're looking for ways to showcase our brands." ...Read the whole story >>
by Sarah Mahoney
The addition of Cattrall, 54, best known for portraying aging sex machine Samantha Jones on "Sex & The City," indicates that P&G intends to work a larger age spectrum: Last fall, it made major headlines when it signed country megastar Carrie Underwood -- a spring chicken at 27 -- as its first-ever North American Celebrity Ambassador for Olay Skin Care. ...Read the whole story >>
by Karl Greenberg
In the launch spot titled, "Chain," a crane slowly suspends a Lexus LS in the air from the forward portion of the vehicle's chassis. Then a second, third, fourth and fifth Lexus vehicle is attached to that LS, using only cables and stretch bars and no support other than that car. ...Read the whole story >>
by Tanya Irwin
Weight Watchers has teamed up with fashion guru Tim Gunn of "Project Runway" fame to inspire people on their weight-loss journey. In addition to providing fashion tips for the many stages of weight loss, Gunn also served as a fashion consultant for the new Weight Watchers PointsPlus program ad campaign featuring Jennifer Hudson. ...Read the whole story >>
by Karlene Lukovitz
42Below has prominent logo adjacencies on the new series' Web area (, and each webisode begins with "42Below presents...". In addition, its "vodka professors" have created a special drink to be promoted in conjunction with the series sponsorship, called "The Duo" (42Below, Martini Bianco and a lemon twist). ...Read the whole story >>

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