Friday, January 21, 2011

Friday Night Marketing News from Mediapost

7 or 8 updates coming to this site over the weekend, in the meantime....

by Karl Greenberg
You don't have to be a sheep and you don't have to accept conditioning. No, it's not a political slogan from a George Orwell novel. It's the theme of Hyundai Motor America's new ad campaign for the 2011 Elantra. The automaker is touting both Elantra and Sonata with four new ads, some of which will run as part of its buy on the Super Bowl. ...Read the whole story >>
by Tanya Irwin
Virgin America is teaming with VH1 to host a mile-high episode of one of the network's shows onboard its inaugural flight to Cancun. The airline began non-stop service to Cancun from Los Angeles on Jan. 19 and launches the service from San Francisco on Jan. 20. The launch marks the third international destination for the three-year-old carrier and its 14th destination in North America. ...Read the whole story >>
by Karlene Lukovitz
What to do with that awkward window of time after you've ordered a pizza online and you're waiting to pick it up or hear the doorbell ring? Well, if the order's from Pizza Hut, you'll now have the option of checking out what's newly available in the way of on-demand flicks on cable. ...Read the whole story >>
by Sarah Mahoney
A new survey from the National Retail Federation and KPMG finds that 41% of retail executives plan to increase store expansions this year. That compares to just 25% in last year's survey. Both Target and Dollar General have announced such expansion plans in recent weeks; Microsoft, Disney H&M and Nordstrom also have new units on the horizon. ...Read the whole story >>
by Karl Greenberg
One very obvious form of direct control that Steven Rattner and the Fed did exercise was management change at the top of GM's hierarchy. He says that was an emergency procedure. "[Former GM CEO] Rick Wagoner is a thoroughly decent, honorable, smart and hardworking CEO, and I truly believe he put his heart and soul into this company for over 25 years," said Rattner. ...Read the whole story >>

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