Tuesday, January 18, 2011

Tuesday Night Marketing News from Mediapost

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by Karlene Lukovitz
Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot is a cooperative of 1,200 dairy farming families. ...Read the whole story >>
by Karl Greenberg
Honda's luxury sibling, Acura, is also launching a campaign this week, its first-ever Facebook contest. The social marketing campaign promotes Acura's 2011 TSX Sport Wagon with "Compete Like a Pro," a campaign on the brand's Facebook page meant to reach athletes by getting them to use their own social networks to garner votes. The grand prize is a TSX Sport Wagon. ...Read the whole story >>
by Sarah Mahoney
The Swiss watchmaker, owned by luxury powerhouse LVMH, claims to be the first to master chronographs with the precision of 1/10th, 1/100th and 1/1,000th of a second, and says the new special-edition watch is a tribute to the first sports stopwatch that displayed 1/50th and 1/100th of a second, patented by Heuer back in 1916. ...Read the whole story >>
by Tanya Irwin
Actress Carrie Fisher is using Jenny Craig's new Metabolic Max program, the next generation of the signature Jenny Craig program. It measures calories burned with a BodyMedia FIT Armband. ...Read the whole story >>
by Karl Greenberg
The company says its display comprises 75 vehicles, 22 interactive exhibits and 67 product specialists, is 25% larger than last year's and is larger than a football field. The automaker says its display includes an elevated track on which attendees can ride the Focus Electric car. ...Read the whole story >>

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