Wednesday, December 01, 2010

Wednesday Night Marketing News from Mediapost

Click & read:

by Aaron Baar
"We wanted to come up with a cool app experience that could be linked to a specific product or service," Jeff Haddon, mobile team lead for OfficeMax, tells Marketing Daily. "We do a fair number of campaigns throughout the year that are loosely related to what we do, but we thought this was a good way to bring them together." ...Read the whole story >>
by Karl Greenberg
"Just because there are more platforms upon which one can place money and get product doesn't mean you will end up spending more than you intended to," says Brand Keys' Robert Passikoff. "The economy is still down and people are going to spend what they can afford. Kohl's doesn't care whether you went to a store or to as long as you didn't go to Macy's." ...Read the whole story >>
by Karlene Lukovitz
People perceive value in combo meals even when these meals cost the same as ordering the identical items รก la carte, according to a results summary on the Darden school Web site. Combo offers draw attention to the individual food items in the bundle and make it "more appealing and easier to select a '#3' rather than choosing each item individually." ...Read the whole story >>
Financial Services
by Tanya Irwin
The approach is building brand loyalty in ways unseen anywhere else, says Pamela Pavliscak, a Change Sciences Partner. "On most bank sites today, users are greeted by the typical online banking user interface. You can search transactions and pay a bill, but there isn't a lot of attention to providing features and functionality that are deliberately designed to help customers get control of their spending and saving." ...Read the whole story >>
by Karl Greenberg
A spokesperson for Ugg says the company went after Tom Brady. "We wanted to partner with someone who embodies the brand's strengths and values." The spokesperson said Brady appeals to both men and women "who appreciate and are attracted to his style and charisma." ...Read the whole story >>

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