Monday, November 29, 2010

Monday Night Marketing News from Mediapost

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Beverages
by Karlene Lukovitz
The new "Let Go" spot for the Italian wine, filmed in Rome, depicts a stylish young Italian woman holding a large bunch of golden balloons, walking among the city's traffic and caf├ęs and being rowed across a scenic park lake on her way to a party at a modern terrazzo. ...Read the whole story >>
Retail
by Sarah Mahoney
Looks like Black Friday -- still considered the true kickoff of the holiday season -- was a rosy one, with the National Retail Federation reporting that 212 million shoppers went to stores or Web sites over the weekend, a big jump from 195 million last year. On average, each shopper spent $365.34 over the weekend, up from last year's $343.31, with total spending reaching an estimated $45 billion. ...Read the whole story >>
Automotive
by Karl Greenberg
Jeri Yoshizu, Scion's head of sales and promotions, says Scion has had a relationship with Vice for five years starting with ad buys in Vice Magazine, then tasking Vice with bringing talent to Scion's own rock festivals. "They have a high level of expertise when it comes to talent and artists." ...Read the whole story >>
Financial Services
by Tanya Irwin
Quicken Loans ranks highest among primary mortgage lenders with a score of 826, and performs well in all four factors. MetLife Home Loans (808) and PNC/National City Mortgage (776) follow Quicken Loans in the study, which measures customer satisfaction in application/approval process; loan officer/mortgage broker; closing; and contact. ...Read the whole story >>

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