Friday, December 03, 2010

Friday Night Marketing News from Mediapost

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by Karl Greenberg
The partnership also gives Porsche a History-produced miniseries comprising 60-second vignettes called "Porsche: Decoded." The vignettes, running in the show's advertising pods and online, examine Porsche history, design, iconography and legend. The Cayenne also gets star billing in the vignettes. ...Read the whole story >>
by Tanya Irwin
Both Kantar and ICSC attribute the gains to promotions. Other factors that resulted in a bump were easy comparisons (back-to-back November declines in 2008 and 2009), colder-than-normal weather, aggressive post-Thanksgiving marketing and a recovering economy. ...Read the whole story >>
by Aaron Baar
"Social media has become a bigger part of what everyone's doing, and EA Sports has been at the forefront of what consumers are doing," David Le, director of marketing for EA Sports, tells Marketing Daily. "Especially with a game like NBA Jam, where it's so social, nostalgic and 'pick-up and play,' we think there's a genuine excitement about that game." ...Read the whole story >>
by Karl Greenberg
"They are already offering competitive leases, 0% APR for 15 months and customer cash, so there's not a lot more they can do," says's Jessica Caldwell. "They are losing the edge from the days when people would just buy a Toyota, no matter. There's a lot more hesitation." ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
Given that so many meal purchasing decisions are being made before consumers hit grocery stores, retailers and manufacturers have a significant opportunity to become "ingrained" in the planning and shopping cycle by helping consumers address meal-planning challenges, stresses Ann Hanson, NPD executive director of product development and author of the report. ...Read the whole story >>

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