Thursday, December 02, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
At the end of its first year, marked in early November, the new rewards program, driven with the one-to-one marketing capabilities, has exceeded all targets, including new membership/activation and sales goals, and email open/read rates that are beating the industry averages. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
The campaign for PediaCare, which was developed by Portland, Maine-based Via Group, includes TV spots with a hand-held camera feel intended to evoke home movies. No parents are shown -- only the kids, and the camera remains stationary. The TV spots were directed by John Budion, who has experience with straight-on shots of kids, as he did the E*Trade ads featuring babies with grownup voices. ...Read the whole story >>
by Karl Greenberg
Ford reported a 24% increase over last November for its Ford, Lincoln and Mercury brands versus a year ago, with Mercedes-Benz reporting its best November since 2007, and Subaru reporting its best November ever. One analyst says it reflects higher incentives and a stronger economy as well as pent-up demand. ...Read the whole story >>
by Tanya Irwin
In comparison, JetBlue had 428,387 Facebook fans at press time, United Airlines had 163,160 and American Airlines had 96,546. The airline has been involved in social media for five years, says Southwest Airlines' VP/communication and strategic outreach Linda Rutherford. "Through this effort, we've identified what our customers want, what we're doing well, and how we can improve." ...Read the whole story >>
by Aaron Baar
"It's very metaphoric about security software," Natalie Sezerino, director of consumer product marketing at Trend Micro, tells Marketing Daily. "We set up the bad guys to represent 'pain points' and they get to be the hero that overcomes them." The game supplements an advertising campaign the company launched earlier this year, positioning its Titanium Maximum Security product as "security that won't slow you down." ...Read the whole story >>

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