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Research
by Karlene Lukovitz "Marketing tends to be preoccupied with staying on track with individual tactical executions or traditional marketing fundamentals like lead generation, campaign execution and content or creative development," sums up Donovan Neale-May, executive director of the CMO Council. "However, today's demand chain requires a new mix of digital, direct, and retail distribution, fulfillment, measurement and tracking capabilities to maximize customer contact, conversion and interaction." ...Read the whole story >>
Automotive
by Karl Greenberg
Having just added the new Optima to its shiny new lineup -- including the Sorento, Sportage Forte and Soul -- Kia recently created a one-stop online shop at eBay Motors. Michael Sprague, Kia's VP/marketing, talks to Marketing Daily about the program, which puts individual dealer inventory on a special Kia-branded subset of eBay's auto site. While Sprague says dealers don't have to opt in, the rapidity with which they have signed up shows that they appreciate the need to bridge the virtual and physical processes. ...Read the whole story >>
Financial Services
by Tanya Irwin "We have significantly increased our digital media spend over the last couple of years and custom programs like this are an important part of our media plan as they reach consumers when they are engaging with transactions," Amy Michael, Visa's head of global e-commerce marketing, tells Marketing Daily. ...Read the whole story >>
Electronics
by Aaron Baar
The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite providers earlier in the fall. That promotion, titled "National 3D Demo Days," involved setting up 3D viewing areas in some of the nation's top electronic retailers, giving consumers a chance to watch 3D sports programming in the stores to get a better idea of the 3D experience. ...Read the whole story >>
Automotive
by Karl Greenberg The sponsorship aligns with the brand's "New Standard of the World" brand positioning launched in October. A spokesperson for the brand said the company has not developed specific programs yet. "Our marketing integration will focus on our core models -- the CTS family [sedan, wagon and coupe], the SRX crossover and the Escalade," he said. ...Read the whole story >>
Retail
by Erik Sass
Akoo, a place-based TV network delivering entertainment content to mall food courts and college dining halls, has a new ad option that allows advertisers to deliver calls to action with mobile devices simultaneously with traditional branded ad spots. The call to action can include coupons, point-of-sale giveaways, contests, sweepstakes and other promotions designed to drive transactional behavior in a retail environment. ...Read the whole story >>
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