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Retail
by Sarah Mahoney "When the economy was at its worst, there were a lot of recession refugees shopping at Walmart," brand strategist Adam Hanft tells Marketing Daily. "And the question always was, 'What kind of job will Walmart do keeping those shoppers when the economy recovers?' And people were not happy with the experience they had there." ...Read the whole story >>
Automotive
by Karl Greenberg
The Gran Tourism 5 game is the right sort of starting point for the competition, Nissan's Erich Marx tells Marketing Daily, because it is so realistic. "It really does serve as a viable filter for those who have the instincts and capability to turn it into real racing." Participants can't have raced professionally. ...Read the whole story >>
Electronics
by Aaron Baar "We can all think of situations where you can't plug in a phone," Lauren Curler, marketing and communications manager for SLANT Media, the agency behind the campaign, tells Marketing Daily. "We wanted to flesh that out a bit." ...Read the whole story >>
Food
by Karlene Lukovitz
Importantly, the food manufacturing industry is far from alone in seeing some overall decline in customer satisfaction. Among the four non-durable manufacturing industries covered in this new annual report, only apparel saw an improvement: up 1%, for an average industry score of 83. ...Read the whole story >>
Retail
by Karl Greenberg Via Santa Monica-based RPA -- which became AOR in 2007 -- it comprises five 30-second television spots starring the actress. The company says the ads are rolling out in the next few months. In one of the unscripted spots, Shields talks about her own childhood and how everyone she knew had a La-Z-Boy recliner. ...Read the whole story >>
Tourism
by Tanya Irwin
This year's spot generated a 500% increase in consumer visits to the company's site and 1 million incremental page views in a 24-hour period right after the game, according to Brian Sharples, founder and chief executive officer of HomeAway. ...Read the whole story >>
Electronics
by Aaron Baar
"We looked at our 3D product, and it's such a unique stand-alone product today in the marketplace," Ron Gazzola, vice president of marketing and operations for the company's electronic imaging division, tells Marketing Daily. "3D as a medium is such a hot word with audiences and consumer electronics manufacturers, we felt it was important to get one of our leading products in front of the audience." ...Read the whole story >>
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