Tuesday, November 16, 2010

Tuesday Night Marketing News from Mediapost

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Automotive
by Karl Greenberg
"We've spent the last year redefining and building the Dodge brand," says Ralph Gilles, whom the company calls "president and CEO" of the Dodge brand. "Now we're going to show customers what the future of Dodge will look like." The lineup includes a new Durango that has three rows of seats, a new version of the Charger, Avenger and Challenger, and new versions of the Journey crossover and Grand Caravan minivan. ...Read the whole story >>
Retail
by Sarah Mahoney
Phil Rist, BIGresearch's EVP, which conducted the survey for the NRF, tells Marketing Daily, "After years of practicality, Americans are getting more excited about buying special gifts for the people they love. And because people are aware that this will be a very promotional holiday period, they know they can do both." ...Read the whole story >>
Food
by Karlene Lukovitz
Many frozen categories and products have been negatively affected by the continually growing variety of fresh prepared foods offered by food retailers (who have more to gain from these than from the limited frozen private label segment) -- as well as by consumers' perception that frozen products are less fresh, more expensive alternatives to cooking from scratch, points out Packaged Facts. ...Read the whole story >>
Financial Services
by Tanya Irwin
A lack of trust continues to be a challenge for financial institutions, as only 28% of Mintel respondents say they trust the financial services industry in general and 43% trust their bank to do what is best for their customers. Since consumers are wary of the motives of these companies, much of the trust that many brands enjoyed over decades has eroded and that will have to be re-earned. ...Read the whole story >>
Retail
by Sarah Mahoney
The stores will carry an assortment of national men's brands, as well as private-label clothing. Big and tall men now account for 50% of the population, it says, spending some $6 billion annually. And, thanks to America's weight problem, it's one of the fastest-growing segments out there. ...Read the whole story >>
Cause-related
by Karl Greenberg
The campaign, via Boston-based Arnold Worldwide, which also did Legacy's "Truth" campaign, spotlights the pulmonary hazards of working in the restaurant and bar industries. It does so with ironic ads that apply clich├ęs about quitting smoking with the exigencies of work. The new spots -- three print and two radio -- reiterate how many workers, needing a job, simply have no choice in the matter. < ...Read the whole story >>
Retail
by Sarah Mahoney
Since 1924, Macy's has commandeered Broadway for its own glory, creating its own treasure trove of Americana, from Felix the Cat to Olive Oyl. Marketing Daily caught up with Amy Kule, just promoted to the role of executive producer of both the parade and the Fourth of July fireworks, to ask about what the parade lends to the Macy's brand. ...Read the whole story >>

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