Monday, November 15, 2010

Monday Night Marketing News from Mediapost

Click & Read:

by Tanya Irwin
"Of course, the net effect is still negative, but not as negative as it might have been," consultant Peter M. Sandman tells Marketing Daily. "It's the nature of journalism that reporters are going to look for somebody to say it was awful and somebody else to say it wasn't that bad. Poor crisis communication is when the company is saying it wasn't that bad. Extraordinary crisis communication is when the company is the one saying it was awful." ...Read the whole story >>
by Sarah Mahoney
The report says that consumers continue to shift more of their purchases online, with 37% of survey respondents planning to make an online purchase, up from 30% last year. And the Cambridge, Mass.-based consulting firm says that in November and December, online shoppers are likely to spend $338 this year, up from $303 in 2009. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
MillerCoors and Naked Juice are launching eco-educational initiatives through a new "Learn & Earn" platform offered by RecycleBank, the for-profit that rewards consumers and communities for activities that contribute to sustainability. Procter & Gamble was the first company to begin using the platform, which was introduced last month. ...Read the whole story >>
by Karl Greenberg
"When most people are given a price from a dealer, they tend to call two or three other dealers to triangulate. We have found that about 95% of these people are trying to make sure they are not getting screwed. And when someone is looking for price confidence, it's one of the strongest indicators of in-marketness. It's one of the last indicators before purchase." ...Read the whole story >>
Financial Services
by Tanya Irwin
"All of us with expertise and an interest in the outcome -- from investment providers to plan sponsors to financial professional to the personal finance media -- must do a better job of focusing people on the important impact of their retirement plan elections and arming them to make better decisions," says ING Insurance U.S. CEO Rob Leary. ...Read the whole story >>

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