Thursday, November 18, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
"From an audience standpoint, it's a very competitive time slot, so it will be interesting to see how the ["Undercover Boss"] ratings turn out," Tony Pace, SVP and CMO of the Subway Franchisee Advertising Fund Trust, tells Marketing Daily. On the other hand, CBS will be promoting the show during its own football game coverage earlier in the day -- and being on three different networks simultaneously in prime time would probably sound like a "good problem" to most brands. ...Read the whole story >>
by Karl Greenberg
The more important vehicles getting rolled onto the stage at the show are Nissan's new Quest minivan (Nissan will have a Quest Kids' Fun Zone); Chevrolet Camaro and Volkswagen EOS convertible. And Fiat, whose Chrysler LLC division this week announced a roster of dealers that will sell the Italian brand, is returning to the auto show for the first time in a quarter of a century to show off its Fiat 500-Cinquecento sub-compact. ...Read the whole story >>
by Sarah Mahoney
"We're really seeing the return of the shopper," Ted Vaughan, a partner in BDO's retail and consumer product practice, tells Marketing Daily. "Certainly, there's not going to be an immediate return to pre-recession shopping levels. But we are seeing these slight improvements year over year." ...Read the whole story >>
by Tanya Irwin
Stuart Greif, vice president of the travel practice at J.D. Power and Associates, says of Enterprise: "They actually perform at the top of all six measures that we look at across the rental car customer's experience. Three of their four brands are among the top rankings and clearly that overall management approach seems to have some consistency in terms of performance." ...Read the whole story >>
by Karl Greenberg
"The process of working out the deal is the primary indicator of whether new-vehicle buyers have a satisfactory purchase experience," said Jon Osborn, director of automotive research at J.D. Power and Associates. It is particularly important for retailers to make this process as efficient and collaborative as possible, given its importance to overall satisfaction." ...Read the whole story >>

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