Click & Read:
Beverages
by Karlene Lukovitz The holiday campaign -- an extension of the brand's "Open Happiness" marketing platform that was developed through collaboration between Coke's German and global brand teams -- will be deployed in more than 90 countries and include a new TV commercial, digital engagement efforts, in-store promotions and packaging. ...Read the whole story >>
Electronics
by Aaron Baar
"People from the feature phone world are finally migrating to the smartphone world. They're finding easier ways to do it and more compelling reasons to bring them over," ABI senior analyst Michael Morgan tells Marketing Daily. "The shipment of new devices far surpasses what we had two years ago." ...Read the whole story >>
Packaged Goods
by Tanya Irwin "The campaign provides an inside look at the NFL's toughest blockers and shows how they are 'living proof' that Prilosec OTC protects them against frequent heartburn so they can provide powerful protection on the field," Sarah Landsman, assistant brand manager for Prilosec OTC, tells Marketing Daily. ...Read the whole story >>
Automotive
by Karl Greenberg
"Most people visit the dealership for the first time when they buy the car they want," says AutoTrader's Chip Perry. "It means they are finding information online about dealer, price and car. It's an influencing medium and this partnership enables us to advance that cause. Today, third-party sites have done a good job helping people make decisions, but there's a lot of opportunity to make it better." ...Read the whole story >>
Retail
by Sarah Mahoney
On average, anywhere between 4 and 6% of online shoppers interacted with retail ads in the fourth quarter -- beginning in November at 6%, then drifting lower, with interaction rates hitting their lowest points in early December, most likely due to the heavy levels of online ads. In the final weeks of December, interaction rises to 5% again. ...Read the whole story >>
Financial Services
by Karl Greenberg
The six-part co-branded series follows three friends on a "bucket list" road trip across America before they all go off to college. The series started this month on MTV's "The Buried Life." There is also a PSA, featuring that show's cast, which deals with how to stay safe on the road. At its end, viewers are directed to AmFam.MTV.com. ...Read the whole story >>
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