Thursday, October 28, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
The campaign comprises a 60-second anthem spot with archival footage of General Motors vehicles being assembled and driven by happy customers. All of the ads use the same past-to-present narrative technique that starts with grainy shots of vehicles from early last century, running through the Harley Earl years, to the '70s muscle car era and culminating in current vehicles like Cruze, Volt, Camaro, and Silverado. ...Read the whole story >>
Packaged Goods
by Karlene Lukovitz
Procter & Gamble is asking bloggers to use their power as agents of change to help generate clean water for developing countries and disaster relief by embedding a donation-triggering widget in their sites. For each reader's click on the widgets, P&G will donate enough clean water for an individual for one day (two liters). ...Read the whole story >>
by Sarah Mahoney
In a partnership with the Food Network, Cooking Channel and Illycaffe, Barneys says the windows will be themed "Have a Foodie Holiday," with an unveiling scheduled for Nov. 16, which it will promote with national print and online advertising. Iconolculture say its just one more example of how "the cultural power of food is on the rise." ...Read the whole story >>
by Tanya Irwin
The company will support the promotion with in-store signage as well as TV, radio, print, online ads and social media messaging. The increase is triple the company's usual rewards, says Greg Ahearn, senior vice president, marketing and e-commerce, Toys"R"Us, Inc. The program usually offers $5 "R"Us Dollars for every $150 spent during select earning periods. ...Read the whole story >>

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