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Food and Beverages
by Karlene Lukovitz Kellogg CEO David Mackay described the initiative as "a landmark step forward in the industry's commitment to help address the obesity challenge" and "the most significant change to food labels in nearly 20 years." But nutritionist Marion Nestle called it "a flagrant attempt to undermine the FDA's regulatory authority, and it is telling that the announcement comes so soon after the [Institute of Medicine] report and gives no details on what, exactly, they plan to do." ...Read the whole story >>
Shipping
by Karl Greenberg
The campaign is not meant to be heavily branded, Brenda McWilliams, managing director of the FedEx brand, tells Marketing Daily. "It's there to spark ideas; for each data point, there's an article or slide show that explores the topic further, including FedEx-specific content related to that topic. So if they are interested in how FedEx is involved, they can see that, too." ...Read the whole story >>
Retail
by Sarah Mahoney More than ever, Christmas is creeping up on Halloween. From references to "doorbusters" -- a word most of America associates with the day after Thanksgiving -- in JCPenney ads during the World Series to Kohl's new holiday campaign to Target's major pre-Thanksgiving promotion, retailers are determined to get consumers shopping sooner. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
Finalists in each category will be reviewed by White, who will choose the grand prize winner and runners up. The grand prize winner will be featured on the cover of AnimalNews and highlighted in an article in this publication from Morris Animal Foundation. They will also receive a gift card to PetSmart and a gift assortment of products for cats from Sergeant's Pet Care Products. ...Read the whole story >>
Automotive
by Karl Greenberg According to the report, no amount of advertising will get large numbers of people to switch from conventionally powered passenger vehicles to HEVs and BEVs because of the cost premium and uncertainties consumers feel about owning such a vehicle. ...Read the whole story >>
Research
by Aaron Baar
"As the product moves toward commoditization, price and performance become the two drivers of satisfaction," J.D. Power's Frank Perazzini tells Marketing Daily. "Performance has grown steadily equal; outages are better, speeds are better. With that dynamic, price [moves] to the forefront of satisfaction." ...Read the whole story >>
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