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Restaurants
by Karlene Lukovitz CEO Jim Skinner also stressed the importance of maintaining "the value relationship" across the menu, while also maintaining the Dollar Menu and its relevance to consumers. Skinner noted that one possibility under discussion is "maybe adjustment of the lead sandwich." He confirmed that a decision will be made and communicated soon. ...Read the whole story >>
Sports
by Karl Greenberg
Emilio Collins, SVP global marketing and partnerships for the league, says: "We are coming off of one of the epic NBA Finals with record ratings. That has led to lots of excitement. Also, to have the biggest free agency market in the history of the league with the movement of Shaw and James has created lots of frenzy. The success of USA Basketball winning the championship --there's just a lot of excitement now." ...Read the whole story >>
Automotive
by Karl Greenberg Land Rover's campaign for company's forthcoming Range Rover Evoque will be developed by a group of people in 10 cities. The company says that, as part of the "Pulse of the City" project, 40 influential people in fashion, design, music and film will collaborate with Range Rover over the next 12 months to launch the smallest vehicle Land Rover has yet made. ...Read the whole story >>
Automotive
by Karl Greenberg
Edmunds.com analyst Joe Spina says sales programs around used cars that have been certified by automakers and come with new car-style warranties and service, not to mention ad campaigns, will keep used-car prices high because CPO cars sell for a higher price than comparable non-certified used cars, "raising the ceiling for the entire used car market." ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz In shaping their sustainability claims, marketers should take these demographic variations into account, while also recognizing the nearly universal concern with health, welfare and safety, says Mintel senior analyst David Browne. ...Read the whole story >>
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