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Retail
by Sarah Mahoney The customized boulder-holder contains 60 carats of diamonds and 82 carats of sapphires and topazes, all set in 18-karat white gold. While the bra technically doesn't make its debut until Nov.30, when Lima will sashay down the runway during The Victoria's Secret Fashion Show, catalogs are arriving in mailboxes now, and Victoria's Secret has even brought it to life with an iPad App. ...Read the whole story >>
Technology
by Aaron Baar
The heavily digital campaign features banner ads that ask whether users would rather see a video of Webroot's chief technology officer, Michel Kronenberg, explaining the ins and outs of Webroot's technology, or doing something sillier (like arm wrestling a "very strong woman" or "get hit with a pie in the face." ...Read the whole story >>
Conference
by Karl Greenberg "Branded entertainment needs the same judging criteria as any marketing effort: what did it do to sales," said Microsoft's Carolyn Everson. For instance, Procter & Gamble and Walmart's joint effort at stand-alone movies has garnered direct sales results. "They are directly correlating the evening's broadcast to next day in-store sales. That, to me, is the model we need to get to: the idea that you can do one thing and the next day move products off shelves." ...Read the whole story >>
Conference
by Karl Greenberg
Pepsi's Frank Cooper, who has spent the last two years relaunching Pepsi around optimism and positive change as well as consumers' participation in things like Dear Mr. President and Pepsi Throwback, said the problem has as much to do with corporate culture as media opportunities for brands. ...Read the whole story >>
Retail
by Tanya Irwin This is the first time L'Oreal's The Body Shop has partnered with Groupon, according to Shelley Simmons, The Body Shop's director of brand communications and values. "We commit ourselves to providing a great customer experience through a variety of channels. It's our job to keep a keen eye on how our consumer shops, where she shops and what she is looking for when she's making her purchasing decisions." ...Read the whole story >>
Spirits
by Karlene Lukovitz
"While it is Halloween weekend and we expect most people to come dressed in costume, our invitation to Mr. Spitzer is in no way contingent upon him dressing up," Cuervo brand director Brian Radics stated in the release. "In fact, he's welcome to lounge by the pool during CuervoGames competition in his 'signature' tall dress socks if he'd like, so long as he's drinking responsibly." ...Read the whole story >>
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