Click & Read:
Automotive
by Karl Greenberg The program makes Buick the sponsor of "40 Under 40," a cross-title editorial package that takes a Fortune Magazine staple to Entertainment Weekly, Golf, Sports Illustrated, Time and American Express Publishing's Food & Wine. The idea is that each of the magazines will extol the virtues of people under 40 years old who are leaders in the magazines' respective verticals. ...Read the whole story >>
Electronics
by Aaron Baar
"We want consumers to take away that Lenovo is a fun brand and understands how people might use PCs to talk to each other," Michael Littler, head of the Idea product marketing group at Lenovo, tells Marketing Daily. "We want to come across as a fun brand. This is a first step to do that." ...Read the whole story >>
Financial Services
by Tanya Irwin Tedious setup and unclear next steps are common on banking mobile sites, says Steve Ellis, one of the report's authors. "On one big bank site (HSBC) we were unable to find any information about mobile services at all," Ellis tells Marketing Daily. ...Read the whole story >>
Research
by Sarah Mahoney
Perhaps the biggest shock is that even the most techno-savvy would rather not learn or talk about products online: Women are still three times as likely to talk to friends and family as they are to go to their computers. And 92% say they prefer face-to-face communications over online research. ...Read the whole story >>
Food
by Karlene Lukovitz The sweepstakes is being promoted via a 30-second TV spot featuring retired NFL star John Lynch. The commercial, from Dentsu America (Santa Monica), shows Lynch being repeatedly shut out of a game-watching party until he finally gets the message and returns bearing a tray of hors d'oeuvres made with Hass Avocados. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Right Guard deodorant brand, since 2006 a division of Henkel North America, has signed on for a long-term deal with the National Basketball Association to promote its Total Defense 5 products. The company also promoted its relationship to the NBA by putting the league's logo on packaging on Total Defense 5 deodorant dispensers. ...Read the whole story >>
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