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Conference
by Karl Greenberg The 100th annual Association of National Advertisers convention, "Growth: Mastering Brands/Driving Results," at Orlando's Rosen Shingle Creek resort, began with ANA President Bob Liodice listing 10 hero brands, each evincing one of the 10 "Articles of the Marketer's Constitution," introduced last year and published as a series in Marketing Daily. ...Read the whole story >>
Automotive
by Karl Greenberg
John Abel, Mazda's director of marketing for North America, tells Marketing Daily the company's decision to start fresh was in part driven by the automaker's adoption of a new design language evinced by vehicles coming out in the next year and a half. ...Read the whole story >>
by Karlene Lukovitz Jim Beam Black Double Aged Bourbon is building on its "8 Years Changes Everything" advertising campaign -- which spotlights the spirit's eight-year aging process -- with a bonfire-themed, Facebook-hosted online game and sweepstakes. ...Read the whole story >>
Telecom
by Aaron Baar
"One sixth of the Internet-at-home population isn't paying for it," Billy Hulkower, senior analyst at Mintel, tells Marketing Daily. He added that home Internet penetration barely moved between 2006 and 2009 despite the rise of Internet sites such as Facebook, Pandora and YouTube. The data suggest that people are using different methods to access the Internet "even if they haven't paid for access themselves." ...Read the whole story >>
Food
by Karlene Lukovitz People who present a pack of Trident Layers -- either purchased or one of the free sample packs that will be distributed at the promotion location, while supplies last -- can use the pack to "pay" for a trip anywhere within the city limits in designated Trident Layers cabs. ...Read the whole story >>
Retail
by Sarah Mahoney
Called the Duet, the machines exceed the current government requirements by 160%, on average. The washer can use as few as 11.5 gallons of water per load. It includes an "EcoBoost" option, which reduces the water temperature and increases agitation duration, delivering the same results while using less water and energy. ...Read the whole story >>
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