Thursday, October 14, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Sarah Mahoney
"Over the next few years, we will introduce new formats to help us enter new markets," Bill Simon, Walmart U.S. president and CEO, says in the company's release following the meeting. "Walmart U.S. will move toward a three-format portfolio, which will drive expansion to urban markets and small towns, as well as fill in gaps in existing markets." ...Read the whole story >>
by Karl Greenberg
Craig Bierley oversees the marketing organizations for two disparate General Motors brands -- one premium cars, the other trucks and SUVs. Having something like a bicameral mind is probably mandatory for that job. Luckily, when it comes to how to approach consumers, there are some big similarities between GMC and Buick, especially now, when people are as likely to talk to each other as they are to listen to brands talk to them. ...Read the whole story >>
by Karlene Lukovitz
The efforts to woo active young adults to sign on as fans on the brand's Facebook page span display ads, digital out-of-home, search marketing and other social media. The digital media strategy, created by Horizon Media, includes roadblocks designed to drive consumers to the Facebook promotion from, and other sites popular with the demographic. ...Read the whole story >>
by Karl Greenberg
A General Motors release says it did not share all the details until now because the information was competitive and it awaited patent approvals.'s Jeremy Anwyl argues that the release "is the absolute worst way of going about it. In an era of transparency, with the Internet, there was nothing wrong with telling people what happened." ...Read the whole story >>
by Tanya Irwin
Lands' End is promoting the contest via the microsite, Facebook, Twitter and customer emails. The retailer will hold a Twitter party on Oct. 19 from noon to 2 p.m. complete with outerwear prizes to promote the contest, according to a Lands' End spokesperson. ...Read the whole story >>
by Aaron Baar
"It's about sustained growth and brand value. We look at it as 'Who has increased their brand strength based on that equation,'" Landor's Hayes Roth says. "It's not about them being big, it's about them improving their relevance to consumers in comparison to their competitors." ...Read the whole story >>

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