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Retail
by Aaron Baar Some may see Cie Nicholson's new job as chief marketing officer for Equinox Fitness Clubs - which she began last month -- as radically different from her previous corporate gig: CMO for PepsiCo North America. Nicholson, however, doesn't see the brands as radically different. As organizations, they're both innovative, collaborative and growth-focused. ...Read the whole story >>
Beverages
by Karlene Lukovitz
Tepid coffee demand among younger consumers has stalled the category's sales growth in recent years, and also threatens to limit growth in the decades ahead, according to Mintel. Two-thirds (66%) of Americans drink at least one coffee daily, but only 27% of consumers 18 to 24 drink coffee daily, reports the research firm. ...Read the whole story >>
Pharma
by Tanya Irwin Pfizer Consumer Healthcare, maker of Advil pain-relief products, is launching a consumer campaign encouraging Americans to clean out their medicine cabinets and properly dispose of unwanted, expired and recalled products. A recent poll shows that nearly half of Americans do not always look at the expiration date on over-the-counter medications before taking them. ...Read the whole story >>
Airlines
by Karl Greenberg
The campaign, via Imagination, promotes the alliance for a premium experience across member airlines for frequent flyers. The effort, which is also in Japan and Italy, focuses on unusual out-of-home placements on things like the shuttles that run between Grand Central Terminal and Times Square and at the East 34th Street Heliport. ...Read the whole story >>
Retail
by Sarah Mahoney "We think this is a big opportunity for us," CVS Chairman/ CEO Tom Ryan told analysts and investors in a presentation in New York, which was also webcast. "The key driver is the alarming growth of chronic disease in the U.S., with 140 million already affected by chronic disease, and 170 million going forward." ...Read the whole story >>
Sports
by Karl Greenberg
The League is launching a raft of TV spots for the general and Hispanic market, the former under the "Where Amazing Happens" banner, and the latter part of the year-old "ene-be-a" effort. Elements include partnerships with Univision Interactive to tout the new site NBA.com/enebea on deportes.univision.com/nba. ...Read the whole story >>
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