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Retail
by Sarah Mahoney Target says it is discounting prices on more than 1,000 toys -- including 250 that can be found exclusively at Target. The bargains include some of the toys expected to be the season's biggest hits, such as Sing-a-ma-jigs, Bigfoot, Squinkies, Toy Story 3 items, Zoobles, Kung Zhu hamsters, and Leapster Explorer Learning System. ...Read the whole story >>
Research
by Tanya Irwin
They discovered that once an app had reached a rate of about 55 installations a day, its popularity then soared to reach stellar proportions. A typical app was installed by 1,000 users, but the most popular app "Top Friends" was in a different league, being adopted by almost a fifth (12 million users) of the entire Facebook population. ...Read the whole story >>
Restaurants
by Karlene Lukovitz Tips from Empathica include: Understand your top promoters and worst detractors in order to create a better customer experience. Although they are dining out less frequently and spending less, Americans expect unprecedented levels of service, and this is a key factor in maintaining their brand loyalty. ...Read the whole story >>
Research
by Aaron Baar
Given the amount of organic traffic that results from search, CPG companies need to develop more comprehensive search programs that capitalize on attributes and qualities a brand may want to be associated with. ...Read the whole story >>
Tourism
by Karl Greenberg While a lot of the former quirky wonders of the state are gone, Florida's tourism board is hoping to shed some new light on the state's natural attractions. Visit Florida, the state's marketing corporation for tourism, is pitching nature buffs with America's first state trails-tourism website. ...Read the whole story >>
Automotive
by Karl Greenberg
Steve Cannon says the Generation Benz program has come out of a "getting to know you" phase and is now generating ideas the company is acting upon. "At a certain point I'll say [to the Gen Benz community], 'Take a look at the iPad demo. Press play.' They will watch and give feedback. It allows us to close the gap between customer and marketer to almost zero." ...Read the whole story >>
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