Wednesday, September 01, 2010

Wednesday Night Marketing News from Mediapost

Do you have a favorite "Dollar" store?

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Packaged Goods
by Sarah Mahoney
The insurance policy (from Lloyd's of London) and site are just the latest part of P&G's plan to maximize its NFL connection. Now in its second year as the official sponsor of the league, it hopes its ads will appeal not just to football fans, but to the women who love them -- as well as the women who just think those girly-curls are cute. ...Read the whole story >>
by Karl Greenberg
"What radio does is encourage dialogue with listeners, and there is a tight relationship between radio personalities, the station, and the public," Katz Marketing Solutions SVP Chris Hamer tells Marketing Daily. "For marketers, it can supercharge great TV campaigns." He says that while auto marketers can get inexpensive advertising by doing audio versions of TV ads, getting endorsements from personalities is powerful because listeners trust the radio jocks they like. ...Read the whole story >>
Financial Services
by Tanya Irwin
"The ad campaign and the Web site work hand-in-hand to help consumers understand how best to accumulate and protect their retirement savings," Ann Glover, CMO of ING Insurance U.S., tells Marketing Daily."ING understands that getting your arms around retirement finances can be overwhelming. However, that's not an excuse for inertia. This is our attempt to break through inertia and help people get ready for retirement." ...Read the whole story >>
by Karlene Lukovitz
A core goal of the community is enabling fans to educate others about Wasa crispbreads and their snacking versatility. "Our research tells us that once consumers discover Wasa, they are very vocal about touting the product's benefits to their friends," notes brand manager Catherine Terry. ...Read the whole story >>
by Karl Greenberg
To further its sponsorship of the bout, to be held at Los Angeles' Staples Center and broadcast on HBO PPV, Tecate will tailor its TV, radio and out-of-home advertising carrying a "Cerveza Con Caracter" theme, with information about the fight. The brand will also augment the effort with retail programs in its key markets. ...Read the whole story >>
by Aaron Baar
Nine West has incorporated the barcode into print advertising (to run in Lucky Magazine's October issue), in-store signage, boxes and on a special microsite for the campaign, all clearly marked how to use the virtual barcode. "This is the first time we've been on packaging," CEO Ed Jordan says. "It's a way for people to interact with the brand in ways that might not have done before." ...Read the whole story >>

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