Monday, August 30, 2010

Open Up!

from my email:

Daily Sales Tip: 6 Tips To Get Your Clients To Open E-Mails

Compelling subject lines get your e-mails opened by clients and prospects...and that must be the first goal of any e-mail. Use these tips for subject lines to improve your open rate.

1. Create a sense of urgency.
2. Include a benefit to the receiver.
3. Be consistent with your station's image.
4. Signify the importance of the e-mail.
5. Play to the relationship you have or want.
6. Keep it short and to the point.

Good e-mail subject lines will make the client want to do something. Create your subject line by first knowing what you want clients and prospects to do.

Source: John Potter. VP/Training, Radio Advertising Bureau

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