Thursday, September 02, 2010

Thursday Night Marketing News from Mediapost

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by Aaron Baar
The effort, which will expand globally over the next few months, introduces the tagline, "Ready for real business." The campaign also includes a microsite,, which illustrates case studies and other examples of Xerox helping companies get back to doing what they do best, which is the insight behind the entire campaign. ...Read the whole story >>
by Karlene Lukovitz
If the sale were to take place, one restaurant industry consultant says that while customers likely would notice no difference in ownership, "in the longer term ... it's always possible that a new board might decide to introduce a new management team or make other changes, such as repositioning the brand or reassessing geographic growth strategy." ...Read the whole story >>
by Karl Greenberg
Toyota's Midwest regional office is taking advantage of the size of the club's fan base as first-string sponsor of the Chicago Bears through the 2011 season. The effort, being handled through Toyota's Midwest regional office, takes the brand from "Proud Partner" of the Bears in 2009, to "Official Car of the Chicago Bears." ...Read the whole story >>
by Karl Greenberg
Sales of new cars and trucks in August reflect as much the short-term strength of the government's Cash-for-Clunkers program last year as consumer interest now. It is a difficult market to gauge because automakers showing sales declines last month are vying against their own successes with the program. ...Read the whole story >>
Financial Services
by Tanya Irwin
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content which is written, directed and produced by the "Glee" creative team and features characters from the show. In addition, viewers can enter the "Glee" Members Project Sweepstakes. ...Read the whole story >>
by Sarah Mahoney
"There's certainly more fearlessness about spending among younger, affluent shoppers," Ed Jay, SVP/American Express Business Insights, tells Marketing Daily. "And there's been pent-up demand. But what surprised us most is that the biggest spending increases for these younger women were for other people -- on gifts, charities, and children -- as well as on fitness." ...Read the whole story >>

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