Friday, September 03, 2010

Friday Night Marketing News from Mediapost

Even though it's Labor Day weekend, there will be the usual 3 to 4 daily updates Saturday, Sunday, & Monday.

by Karl Greenberg
Jaguar first showed off the XJ car at the Sunset Marquis Hotel earlier this year. The automaker's posh-positioning grassroots strategy is central to its "City Takeover" marketing plan, which includes broadcast, print, digital and outdoor advertising and sponsorship and PR efforts in Los Angeles and New York. ...Read the whole story >>
by Karlene Lukovitz
Contests in which consumers help design or contribute to special product labeling -- closely tied in with digital/social media and larger marketing missions, of course -- seem to be popping up with increasing frequency among food manufacturers these days. Two examples are Chiquita Brands International and Knorr, Unilever's largest brand. ...Read the whole story >>
Financial Services
by Tanya Irwin
The initiative, from G2 USA, includes an online recipe contest, live cookoff events and a sweepstakes. The recipe contest kicked off Sept. 1, with an employee event at Aetna's corporate headquarters in Hartford, Conn. that featured TV celebrity chef Bobby Flay. ...Read the whole story >>
by Sarah Mahoney
Limited was a stand-out, with same-store sales gaining 10% for the month. The Columbus, Ohio-based retailer says the gains came from a 15% same-store jump at its Victoria's Secret unit, fueled by a bra and fragrance launch, as well as steady back-to-school gains in its Pink collection. ...Read the whole story >>
by Aaron Baar
"Sharp has been an innovative leader for the past 50 years," Neal Lattner, Sharp's senior director of marketing communications, tells Marketing Daily. "And as the competitive set has been growing, we need to start branding our solar products." ...Read the whole story >>
by Sarah Mahoney
"While coupon use gained 13% in the first quarter of this year, it grew only 1% in the second quarter," Matthew Tilley, director of marketing for Inmar Corp., tells Marketing Daily. "And while that is still way up from two years ago and we expect to see somewhere between 3.3 and 3.5 billion coupons redeemed this year, the increases are sort of leveling off. We're not sure yet if the slower growth is just a blip or a trend." ...Read the whole story >>

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