Monday, August 30, 2010

Monday Night Marketing News from Mediapost

Click & Read:

by Sarah Mahoney
"We are still not at 2008 levels, but it's really good to see an increase over last year," Heather Hunter, a spokesperson for AAA, tells Marketing Daily. Last year, 31.3 million Americans hit the road. And if the holiday had fallen a little earlier in the month this year, even more people would be traveling. ...Read the whole story >>
by Karl Greenberg
An exception is Chrysler, which had a near-death experience last year and may see an 11.6% improvement in August, if Edmunds is right. The firm predicts Ford sales will drop 6.9%, while GM sales will drop 20.1% inclusive of brands like Hummer and Saab that are officially no longer around. Honda, Nissan and Toyota will see 24.7%, 23.5% and 25.4% drops in sales this month versus the month last year, respectively. ...Read the whole story >>
by Aaron Baar
"If sharing is a means to self-expression, this Thr!ve space is all about self-expression," says Blake Harrop, vice president and group director at agency Digitas. The program works like a game by awarding people badges based on certain things shared or how much is shared. The app is meant to enhance Samsung Mobile's commitment to social networking and sharing. ...Read the whole story >>
by Karl Greenberg
Jack Pitney was about to be shifted from the top marketing spot at BMW in the U.S. to head of the automaker's Eastern region. Pitney joined BMW in the mid-1990s, first as a public relations executive, but in 2001 was shifted into a trial-by-fire marketing position as general manager of the nascent Mini brand in the U.S. ...Read the whole story >>
by Tanya Irwin
The Emeryville, Calif.-based specialty retailer is building on its commitment to support schools and community organizations that encourage health and wellness. Timed to coincide with back-to-school fund-raising drives, the program provides a year-round fund-raising tool for schools and community organizations to raise money for their local priorities. ...Read the whole story >>

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