Tuesday, August 31, 2010

Tuesday Night Marketing News from Mediapost

Click and read:

by Karlene Lukovitz
The 30-second spot, initially airing in a two-week national flight corresponding with the U.S. Open (Aug. 29 - Sept. 12) -- which Federer has won five times in the past six years -- shows two female airport security agents taste-testing the athlete's stash of Lindor Truffles and confiscating them for further "investigation" (as well as checking out Federer's well-toned posterior and considering a strip search). ...Read the whole story >>
by Sarah Mahoney
Best Buy's trade-in program is the latest in its efforts to increase its gaming edge. Its magazine, @Gamer, is already sold in all Best Buy stores and by subscription, and offers discounts; it also offers the Best Buy gaming app for iPhone, Android and BlackBerry. It also offers product discounts. ...Read the whole story >>
by Aaron Baar
The site, which went live Friday, is closely tied to Facebook and Twitter (users can use Facebook Connect login to begin posting), and a concurrent contest (which awards a prize for every 100 miles of virtual Red Vine created and a $5,000 grand prize to help one winner take a trip around the world) is tied to Facebook and Twitter response. ...Read the whole story >>
by Karl Greenberg
The nominations lead up to a series of awards in the fourth quarter based on consumer voting online and through Facebook and Twitter. When people vote they can alert and encourage friends or followers to cast their votes as well on things like "Sexiest Place on Earth," "Best Breakout Destination," "Ultimate Luxury Hotel" and "Best Gay Bar in the World." ...Read the whole story >>
by Karl Greenberg
"At this point we are looking for separate showrooms only; down the road as we roll out the full line of Fiat vehicles, we will be looking for separate facilities for the brand. Right now a lot of dealers marketing all four brands have a used car building already in use that could easily be converted to a separate showroom for Fiat." ...Read the whole story >>

Sphere: Related Content

No comments: