Wednesday, August 04, 2010

Wednesday Night Marketing News from Mediapost

Click & Read:

Financial Services
by Tanya Irwin
The company compares the use of the two creative approaches to what GEICO has done by having both the gecko and caveman creative executions. "Ben [Stein] reinforces our service quality," says Phil Sandler, "and 'The Three Score Guys' communicate to consumers that they have three scores -- and you need to know all three before you make a major purchase or even apply for a job." ...Read the whole story >>
by Aaron Baar
"The companies that understand the ways consumer spending is changing are going to fare the best and pick up market share," Giegengack tells Marketing Daily. "The recommendation that we made based on the study is not to assume that, when the economy turns around, the way you've always positioned yourself is going to work." ...Read the whole story >>
by Karlene Lukovitz
Dinner is by far the meal most likely to be eaten at casual/family formats. Nearly three-quarters (72%) reported eating dinner at these formats, versus 24% citing snacks, 3% citing breakfast, and 1% citing lunch. This points to a significant opportunity for these operators to create niches as lunch destinations, Market Force's analysts noted. ...Read the whole story >>
by Karl Greenberg
The deal includes a proviso that all vehicle testing and evaluations by these publications use Shell Nitrogen Enriched Gasolines, including Shell V-Power. Shell says the deal with the magazines will include point-of-purchase materials and radio and online ads, in combination with consumer giveaways and promotions. ...Read the whole story >>
by Sarah Mahoney
One exception, says Nielsen's James Russo, is likely to be consumer electronics, "including next-generation cell phones, iPads, and new computers." But it's not because parents see themselves as splurging, he says, "but that these are now viewed as necessary, not discretionary." ...Read the whole story >>

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