Monday, August 02, 2010

Monday Night Marketing News from Mediapost

Yep, it's Monday...

by Karlene Lukovitz
While Odwalla's marketing mix includes some traditional media advertising, as well as PR and in-store POS, a primary thrust in recent times has been making a splash at festivals that draw large numbers of young actives, and using social media to engage them before, during and after those events. ...Read the whole story >>
by Karl Greenberg
"We are trying to tie everything together," says Glenn McClanan, account director at Matrix Consultants, the Big Bear, Calif.-based agency that developed the program for Suzuki. McClanan says that in addition to generating social-media buzz about Suzuki, the program is designed to give people a reason to keep returning to Suzuki's consumer Web site.< ...Read the whole story >>
by Aaron Baar
"Half [of Guinness World Records Live] will be around practicing and preparing for the record, and the other half is about the show," Claire Burgess, representative for Guinness World Records, tells Marketing Daily. "This is the start of it, the opportunities are almost endless." ...Read the whole story >>
Packaged Goods
by Tanya Irwin
The promotion -- which includes a contest, sweepstakes and instant-win game -- runs through Oct. 8. People can enter the sweepstakes through the "That's Wicked Fresh!" application on Facebook or on the Tom's of Maine Facebook page. Visitors to the pages automatically receive one sweepstakes entry and one instant win game play per day. ...Read the whole story >>
by Karl Greenberg
"We wanted to get people engaged emotionally with the car before we launch it," says Kevin Mayer, adding that some 60 blogs are pushing the content. "We are excited because this targeted more digital-centric consumers who are sharing information online. It's a social-first, traditional-second campaign." ...Read the whole story >>

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