Tuesday, August 03, 2010

Tuesday Night Marketing News from Mediapost

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by Sarah Mahoney
For stores, hot equals value -- at least according to the new "Hot 100 Retailers" just released by the National Retail Federation. As consumers hunted harder for bargains, chains like Syms -- which came in #1 -- grew the fastest, as did those offering online convenience, including Amazon (#6) and Netflix (#7.) ...Read the whole story >>
by Karl Greenberg
Finally, the summer auto sales jolt may show up in July, with automakers shouting out about summer clearance deals in preparation for 2011 models coming this fall. After a fairly lackadaisical June, auto sales may be heading up this month by 8.9%, if predictions from Edmunds.com come true. ...Read the whole story >>
by Karlene Lukovitz
While most "simple" offerings are still coming from smaller companies, often as offshoots of organics, large companies are also jumping on the trend, sometimes by introducing "simple" extensions of well-established brands (e.g., "Simply Heinz" tomato ketchup), Mintel reports. ...Read the whole story >>
by Aaron Baar
The new campaign, which introduces a tagline, "Madden to the People," depicts NFL pros surprising unsuspecting real fans with games and challenges to game play. Television commercials begin showing Super Bowl winning quarterback Drew Brees in Times Square challenging members of a crowd and passersby to play a "quick game of Madden." ...Read the whole story >>
by Karl Greenberg
Yes, it's an unstable ride since it relies on the ephemeral "anything goes" weirdness of Internet-video self aggrandizement. But it will surely reach a lot of young cell-phone-in-a-blender types who are about as likely to attend to traditional TV ads as they are to read "Common Sense." Marketing Daily sits down with Kia's Dave Schoonover. ...Read the whole story >>

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