Thursday, July 01, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Sarah Mahoney
Most impressive is that the group's total brand value declined just 1%. "It could have been a lot worse," says The Store CEO David Roth. "And I think that's a testament to the fast ways retailers have reacted during the recession. It really shows the importance of the brand. In a world where prices and products are becoming more similar, that intangible retail brand is increasingly becoming the key difference." ...Read the whole story >>
by Karl Greenberg
Bosch is launching a new French-door refrigerator in the U.S. but the main focus is on a new technology, VitaFresh -- designed to preserve produce for twice as long as conventional crispers -- and a marketing focus on bloggers, social media and Web. The company is also boosting U.S. marketing efforts this year. ...Read the whole story >>
by Karl Greenberg
"There's definitely a consistency between the DEWmocracy and Green Label efforts -- it's definitely about engaging consumers, bringing them in and making them part of the process," says Dew's Hudson Sullivan. "We have had lot of success creating dialogue between the brand and consumer; when they see they are impacting the business we found they also become a lot more emotionally invested in the product." ...Read the whole story >>
by Aaron Baar
Radio ads in markets such as New York, Los Angeles, Chicago and Miami, target gift givers and receivers. Fujifilm is also acting as a sponsor for radio promotions and giveaways in those cities at Hispanic events such as the Puerto Rican Day parade, 116th Street Festival and other concerts and events. ...Read the whole story >>
Financial Services
by Tanya Irwin
To drive additional interest, Visa is holding a promotion on the YouTube channel that runs until the tournament's end, July 11. Viewers can enter the "Visa Watch Your Way To Brazil" sweepstakes for a chance to win a trip to the 2014 FIFA World Cup in Brazil. In addition to the grand prize trip, fans will have the chance to win weekly prizes including $100 Visa gift cards. ...Read the whole story >>

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