Friday, July 02, 2010

Friday Night Marketing News from Mediapost

Yeah, it's early.

I'll continue to have updates over the weekend...

by Sarah Mahoney
"Disney was wildly unsuccessful with its first venture," says George Whalin, a retail consultant, adding that its sale to the Children's Place back in 2004 "never made any sense." (Disney bought the stores back in 2008, and ended up closing nearly 100.) But this time, he says, Disney execs hired the same people who designed Apple's highly successful stores, "and that was a stroke of genius." ...Read the whole story >>
by Karlene Lukovitz
The results confirm social media's increasingly critical role in communicating with restaurant patrons. About half now indicate that they sometimes read online reviews and blog and tweet about restaurants. In the past 30 days, almost one in two had read an online review, blogged or tweeted about a restaurant to get a recommendation, and 13% had posted an online review after dining out. ...Read the whole story >>
by Karl Greenberg
"These will be golf clinics that include opportunities to test Cadillac models," says Caddy's David Caldwell, adding that Callaway was tapped for the program because of its technology focus on golf gear. "We are about 'Art and Science' and they are a design- and tech-driven golf brand. Both parties thought there was a good parallel." Invites will go both to Cadillac owners and owners of competitive-brand vehicles. ...Read the whole story >>
by Aaron Baar
According to the study, Web retailers are spending an average of $170,000 each this year developing their mobile sites (with large retailers, naturally, spending more and smaller ones spending less). "Usually, paid-search programs are several million dollars, so the investment in mobile is still modest," says Sucharita Mulpuru, vice president and principal analyst at Forrester Research. ...Read the whole story >>
Financial Services
by Tanya Irwin
Chase learned about Scott's experience with the card through a customer research focus group. It was struck by her passion to succeed and make a name for herself. The initial television spot, shot in New York City, includes footage from Sweet Revenge and Scott's office. ...Read the whole story >>
by Karl Greenberg
Chairman Ed Whitacre also announced that the company is going to battle consumers' "range anxiety" -- the fear of getting stuck somewhere with a dead battery. The company will send a Volt on a "Chevy Volt Freedom Drive" from Austin to Manhattan this week, a 1,076-mile trip to be made by a bevy of GM engineers who will Twitter and blog about the trip, which is timed to end on July 4. ...Read the whole story >>

Sphere: Related Content

No comments: