Monday, June 28, 2010

Monday Night Marketing News from Mediapost

Did you know the Bluegrass State had an official sports car?

by Tanya Irwin
On June 28, commuters passing through Grand Central Terminal will have a unique opportunity to put in a good word about the great taste of Eight O'Clock Coffee -- and a chance to win one of eight iPads and other prizes throughout the day. ...Read the whole story >>
by Karl Greenberg
The latter involves a mash-up program using the hamsters from the new "This or That" ad campaign and the online gaming page PetVille, where players can take care of virtual pets. The program lets Facebook users make mash-ups -- self-edited versions using a cut-and-paste program -- of the ad and then share their creations with friends. ...Read the whole story >>
by Karlene Lukovitz
Nearly 8 in 10 respondents said that the need for validated sponsorship/events marketing results has increased in the past two years because of the need to justify expenditures to senior personnel. Yet, 65% are not taking all of the steps needed to measure results adequately. ...Read the whole story >>
by Aaron Baar
"Everybody likes to have a laugh," says Best for Babes co-founder Bettina Forbes. While many ads promoting breastfeeding take a heavy-handed approach that virtually shames a mother into breastfeeding, Forbes hopes the lighthearted approach shows the subject can be handled wryly. ...Read the whole story >>
by Karl Greenberg
An Aprilia RSV4 motorcycle rolls into a dingy garage where a table for six is set on white linen. The bike gets hooked up and, as in the BMW spot, takes off. But the Aprilia fails, pulling half the dishes off the table. A super comes up: "Tricks are not our talent ...," followed by footage of Aprilia racing bikes winning Moto GP events, "... winning is our talent." ...Read the whole story >>

Sphere: Related Content

No comments: