Thursday, July 01, 2010

Ask Them

from my email:

Daily Sales Tip: Communicating with Customers

Technology offers countless ways for salespeople to communicate with buyers: e-mail, cellphone, BlackBerry, text messaging, social networking, etc.

But the reality is most buyers prefer one mode of communication to all others.

Sometimes it's best to let the situation dictate what's appropriate. But in other cases, it may help to simply ask prospects, "What's the best way for me to contact you?"

It empowers prospects by giving them control of the process, but it also lets them know you're willing to handle things according to their preference.

Source: David Booth, co-founder and president of the business training firm Eloqui

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