Sunday, June 27, 2010


Friday I delivered a dozen cookies to a client and restaurant gift certificates to a potential client.

Both were very grateful. But there are also other ways to make people smile:

Daily Sales Tip: Create Positive Emotional Experiences

Learn to make dealing with you fun, relaxing, and rewarding.

You always want to leave your customers and prospects thinking about you and remembering you positively, so it is imperative that you find ways to create positive emotional experiences for your customers.

The key is to focus on the little things. Remember birthdays, send handwritten notes, do the unexpected. Just as an anchor is used to hold a ship in place against currents, wind, tide, and storm, positive emotional experiences anchor your relationships. They leave people wanting more of you.

Source: Jeb Blount, CEO of

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